Then there’s also the mere fact that so much of the technology we hold in our hand seems to revolve around America’s tech giants. Maybe that’s why we sometimes have a tendency to talk like the American version of a thing is everyone’s version of that thing. If you look at the whole list, US brands account for more than half. In fact, a full two thirds of the top 20 brands are American. 'In the future, open chats will develop into an expanded space to help users with new cultural, social, and economic activities.Why you’ve maybe never even heard of KakaoĪccording to Interbrand’s international list of the top 100 brands, four of the top five brands are all American corporations. Namkoong described open chats as the most advantageous form to contain Kakao Talk's metaverse vision and admitted that Kakao Talk has a limitation because it now works as a very private text service based on acquaintances. 'Even if it is not a fancy avatar or 3D character, I think it can fundamentally change the way users connect and communicate based on digital morphemes such as 2D voices, images, and texts within Kakao Talk.' 'Metaverse, defined by Kakao, is a world in which people live as other-selves, not me, and communicate with other-selves in Kakao Talk,' Namkoong said. 'We will introduce a B2C2C system that allows users to produce content, communicate, and make money,' he said at a conference call on May 4.

His strategy is to release a global metaverse service based on open chats. Open chats are at the center of Namkoong's metaverse business.

Kakao CEO Namkoong Whon has shown his willingness to devise a new profit model called 'B2C2C' and transplant it into Kakao Talk. Kakao Talk, used by more than 90 percent of smartphone owners in South Korea, is an integrated smartphone messenger platform that supports text chats, group chats, user-to-user video calls, and other services including online shopping and digital wallet services. It simply means that a company can sell one product to one consumer who can in turn either sell or share the very same product with other consumers without the company's involvement. The ultimate goal is to target global markets through a metaverse platform.ī2C2C combines B2C (business to consumer) with C2C (consumer to consumer).

SEOUL - B2C2C is a new catchword promoted by South Korea's web service company Kakao to turn its popular mobile messaging app, Kakao Talk, into an open chat room.

Open kakaotalk